The Med Spa market is booming however with this exciting growth comes many challenges first of which is dealing with competition. The Med Spa Liaison wants to shed some light on the factors that contribute to the success of med spas and how they can sustain their growth in this market saturation.
The Med Spa industry has been growing furiously in the past 5 years and is continuing to grow with no intentions to slow down. In this flourishing industry, we’re witnessing more and more new med spas (#medspas) opening across the country, in every city, and on every street corner, all offering almost the same popular aesthetic treatments. According to the American Med Spa Association, the US medical spa industry will nearly double in the next few years, reaching approximately $6 billion by 2022. This exciting growth presents valid concerns about increased competition and how urgent it is for facilities to stand out in the Med Spa market.
There are many factors that contribute to the med spa’s success and we can list tens of them on here but in order to simplify it for our readers, we’re going to group them into 2 categories:
1- Employee Care
2- Customer Care
Employee Care
Many Med Spas put their entire focus on Customer Care and skimp on taking care of their employees first. Unhappy employees provide poor quality service and treatment standards costing their company loss of revenue, not to mention the high employee turnover rate that is costly and negatively affects treatment continuity in Med Spas.
According to Gallup companies that have happier employees show 147% higher earnings than their competitors. Many Med Spas realize the importance of having happy employees and ensure that they are treated as a priority to increase employee productivity, retention and engagement. This healthy relationship creates a care cycle meaning that employees who are well taken care of by their management and company will display ownership and in turn take good care of their clients. Needless to say, this increases client retention, word of mouth marketing, and the med spa's revenue.
Employee Care consists of many factors like a strong On-boarding Process, a supportive Center Management, a responsive HR Department, Ongoing Training, and opportunities for Professional Growth. If you are a med spa owner and see an opportunity in one or more of these areas, paying an immediate attention to improving your employee care will get you on the right track to building growth from the inside out.
Customer Care
Besides creating an engaged and a highly-trained team, going the extra mile in Customer Care involves an excellent delivery of services before, during and after receiving your medical aesthetic treatments.
The customer care journey starts the minute clients learn about your Med Spa. A well thought of branding and marketing strategy is the first step to customer consideration as it sets the tone for what the client can expect from your facility. The touch points your clients have during their customer care journey need to deliver the same message, beginning with the social media message to when they call the center, come in for their consultation…up until they receive their aesthetic treatment and after treatment follow up. The more people involved with this journey, the more complicated it becomes to deliver the same message. Communication between all touch points is crucial to having a seamless and positive client experience.
Furthermore, encouraging your clients to share their experience online will spread the word out about their positive client journey. Having a good plan to manage your online reviews is vital to promoting the word of mouth marketing. It also allows you the opportunity to address any negative experiences and turn them into positive ones.
How do you set your Med Spa apart from the competition? We’d love to hear from you. Leave us a comment below!
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